Engagement Rate Calculator
Work out any account's engagement rate and see how it stacks up against platform benchmarks. Free, instant, no signup.
Enter followers and average likes/comments to calculate.
The formula
(avg likes + avg comments) ÷ followers × 100
Average your last 10–20 posts for a stable read. This is the same follower-based formula brands and agencies use to compare creators.
Engagement benchmarks by platform
| Platform | Low | Average | Good | Excellent |
|---|---|---|---|---|
| <1% | 1–3% | 3–6% | 6%+ | |
| TikTok | <3% | 3–6% | 6–10% | 10%+ |
| YouTube | <2% | 2–4% | 4–8% | 8%+ |
| X (Twitter) | <0.5% | 0.5–1.5% | 1.5–3% | 3%+ |
Engagement Rate FAQs
How do you calculate engagement rate?
The standard formula is (average likes + average comments) ÷ followers × 100. Take the average across your last 10–20 posts for a stable number. Some marketers use reach instead of followers, but follower-based engagement is the norm for comparing creators.
What is a good engagement rate?
On Instagram, 1–3% is average and anything above 6% is excellent. TikTok runs higher — 3–6% is typical and 10%+ is outstanding. YouTube sits around 2–4%, and X (Twitter) around 0.5–1.5%. Smaller accounts almost always have higher engagement than mega accounts.
Why does engagement rate matter more than follower count?
Followers can be bought or inactive; engagement shows how many people actually respond to the content. Brands use engagement rate to estimate real reach and to price sponsorships — a 50K-follower account at 8% engagement often outperforms a 500K account at 0.8%.
How can I check a specific influencer's engagement rate?
BeSocial tracks engagement rates for 240,000+ creators across TikTok, Instagram, YouTube, and X — open any profile in the directory to see followers, engagement rate, and audience data side by side.