Creator Earnings Calculator
Estimate what a creator earns per sponsored post from followers, platform, and engagement rate — based on current market rates.
Enter a follower count to estimate earnings.
How sponsorship pricing works
Most deals price from a per-1,000-followers baseline, then adjust for engagement rate, niche, deliverables, and usage rights. Engagement is the biggest lever — an audience that actually responds is worth a multiple of a passive one. Nano and micro creators often out-earn their size on a per-follower basis for exactly that reason.
Typical baseline rates
- • Instagram: $8–$15 per 1K followers per post
- • TikTok: $10–$20 per 1K followers per video
- • YouTube: $15–$30 per 1K subscribers per integration
- • X (Twitter): $2–$6 per 1K followers per post
Creator Earnings FAQs
How much do influencers charge per post?
A common baseline is $8–$15 per 1,000 followers on Instagram, $10–$20 on TikTok, $15–$30 per 1,000 subscribers on YouTube, and $2–$6 on X. A creator with 100K Instagram followers typically charges $800–$1,500 per post, before adjusting for engagement and niche.
What makes a creator worth more than the baseline?
High engagement rate is the biggest multiplier — a creator at 6% engagement can charge 2–3× the baseline. Niche also matters: finance, tech, and B2B audiences command premium rates, while entertainment skews lower. Usage rights, exclusivity, and multi-post packages all add cost.
How much does a creator with 1 million followers make per post?
At standard market rates, a 1M-follower creator earns roughly $8,000–$15,000 per sponsored Instagram post, $10,000–$20,000 on TikTok, and $15,000–$30,000 for a YouTube integration — higher with strong engagement or a premium niche.
How do brands find creators in their budget?
BeSocial lists 240,000+ creators with follower counts and engagement rates — filter by tier (nano to mega) and category, then send a partnership inquiry with your budget directly from any profile.
Find creators in your budget
240,000+ creators with real follower and engagement data — filter by tier and category.