About Y
99.2FM and worldwide on the YFM app and https://t.co/iEAzIFRgE3
Y ranks #422 of 3,347 music creators on X (Twitter) by follower count.
Why Work with Y
Y is the influential voice behind the popular "thewayup" segment on 99.2FM and the YFM app, captivating listeners with their insightful commentary and trendsetting music selections. Their engaging on-air presence has translated to a strong and active Twitter community, boasting over 1.3 million followers and driving significant conversation around youth culture in Gauteng. With a proven track record of shaping musical tastes and sparking viral moments, Y is an ideal partner for brands seeking authentic engagement with a young, urban audience across lifestyle, music, and technology sectors.
Y — Quick Facts
How many followers does Y have on X (Twitter)?
Y (@Yfm) has 1.3M followers on X (Twitter) as of the latest BeSocial data refresh.
What is Y's engagement rate?
Y averages 0.5% engagement on X (Twitter), measured across recent posts.
How does Y rank among music creators?
Y ranks #422 of 3,347 music creators on X (Twitter) tracked by BeSocial, ranked by follower count.
How do I contact Y for a brand partnership?
Use the partnership inquiry form on this page — your campaign brief goes to Y or their management team. It's free and takes under a minute.
Work with Y
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