Directory/Parenting & Family/YouTube/Vlad and Niki

Vlad and Niki

Russia

Vlad & Niki is the global preschool phenomenon and highest rated kids channel on YouTube starring the imaginative personalities and antics of brothers Vlad and Niki, who are showcased in non-stop fun and crazy adventures. Since launching on YouTube in 2018, the channel has attracted more than 456+ million subscribers worldwide and 248+ billion views, while averaging five billion monthly views on 21 channels and translated into 18 languages.

149M

Followers

Parenting & Family Rank

Vlad and Niki ranks #1 of 427 parenting & family creators on YouTube by follower count.

Why Work with Vlad and Niki

Vlad and Niki are the undisputed kings of kids' YouTube, captivating a massive 149 million subscribers with their high-energy adventures. Boasting over 248 billion views since their 2018 launch, their globally resonant content is translated into 18 languages across 21 channels. Their signature blend of imaginative play and brotherly antics has made them a cultural touchstone for preschool audiences worldwide, consistently averaging five billion monthly views. This unparalleled reach makes them ideal partners for family-friendly brands seeking global exposure and authentic engagement within the lucrative children's entertainment market. Vlad and Niki are the perfect partners for toys, food, and entertainment brands.

Vlad and Niki — Quick Facts

How many followers does Vlad and Niki have on YouTube?

Vlad and Niki (@vladandniki) has 149M followers on YouTube as of the latest BeSocial data refresh.

How does Vlad and Niki rank among parenting & family creators?

Vlad and Niki ranks #1 of 427 parenting & family creators on YouTube tracked by BeSocial, ranked by follower count.

How do I contact Vlad and Niki for a brand partnership?

Use the partnership inquiry form on this page — your campaign brief goes to Vlad and Niki or their management team. It's free and takes under a minute.

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