About Variety
The business of entertainment.
Variety ranks #163 of 2,630 business creators on Instagram by follower count.
Why Work with Variety
Variety is the leading source for entertainment news, celebrated for breaking stories and in-depth industry analysis across film, television, and music. They've secured exclusive interviews with A-list talent like Zendaya and Ryan Gosling, driving viral moments and shaping industry narratives with their "Heated Rivalry" podcast. Variety is an ideal partner for brands seeking to align with prestige and credibility, particularly those in media, technology, or luxury goods aiming to reach a powerful, informed audience.
Variety — Quick Facts
How many followers does Variety have on Instagram?
Variety (@variety) has 3.2M followers on Instagram as of the latest BeSocial data refresh.
What is Variety's engagement rate?
Variety averages 5.0% engagement on Instagram, measured across recent posts.
How does Variety rank among business creators?
Variety ranks #163 of 2,630 business creators on Instagram tracked by BeSocial, ranked by follower count.
How do I contact Variety for a brand partnership?
Use the partnership inquiry form on this page — your campaign brief goes to Variety or their management team. It's free and takes under a minute.
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