About The Root
TheRoot.com provides an unflinching analysis of issues in the Black community and engages diverse viewpoints that are provocative, savvy & smart.
The Root ranks #2,759 of 3,294 entertainment creators on Instagram by follower count.
Why Work with The Root
The Root is the leading online platform for sharp, culturally relevant commentary and news impacting the Black community. With a knack for sparking vital conversations and amplifying Black voices, The Root is an ideal partner for brands seeking authentic engagement and cultural credibility.
The Root — Quick Facts
How many followers does The Root have on Instagram?
The Root (@the.root) has 607.1K followers on Instagram as of the latest BeSocial data refresh.
What is The Root's engagement rate?
The Root averages 0.5% engagement on Instagram, measured across recent posts.
How does The Root rank among entertainment creators?
The Root ranks #2,759 of 3,294 entertainment creators on Instagram tracked by BeSocial, ranked by follower count.
How do I contact The Root for a brand partnership?
Use the partnership inquiry form on this page — your campaign brief goes to The Root or their management team. It's free and takes under a minute.
Work with The Root
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