Mike Thurston

Mike Thurston is the no-nonsense fitness influencer known for his brutally effective back workouts and physique transformations, showcased across Instagram and his Mike Thurston Coaching app. His authentic approach has fueled the rapid growth of his clothing brand THRST and podcast First Things THRST, as well as a partnership with personalized supplement company Bioniq. Mike's direct style and focus on tangible results make him an ideal partner for fitness equipment, nutrition brands, and lifestyle companies seeking to reach a dedicated and motivated male audience.