Jusuf Hamka | Babah Alun

Jusuf Hamka, affectionately known as Babah Alun, is a beloved Indonesian figure celebrated for his entrepreneurial spirit and dedication to national unity, as reflected in his popular #persatuanindonesia content. His impactful initiatives like #babaalunberbagi and his inspiring life story, often shared in engaging formats, resonate deeply with a broad audience, generating high engagement. Babah Alun's authentic voice and commitment to social good make him an ideal partner for brands aligned with values of community, entrepreneurship, and Indonesian culture, particularly those in the financial, transportation (like Gojek), and philanthropic sectors.