Joe Lycett

Joe Lycett is the comedian and consumer rights champion who legally changed his name to Hugo Boss in protest, showcasing his signature blend of activism and sharp wit. From his BAFTA-nominated consumer affairs show *Joe Lycett's Got Your Back* to his subversive stunts disrupting corporate power, Lycett consistently sparks national conversation. With his proven ability to blend comedy with social commentary, Joe Lycett is the ideal partner for brands seeking to connect with a socially conscious audience through humor and impactful campaigns.