Boo’s mom

Boo's mom is a Wisconsin-based TikTok creator known for her authentic voice on addiction recovery and mental health, particularly within the over-40 demographic, and leveraging TikTok Shop during major sales events like Black Friday and Cyber Monday. With a strong focus on relatable content and a "human-kind be both" approach, she's an ideal partner for brands seeking to connect with a mature audience interested in self-improvement, wellness, and value-driven shopping experiences.