Riccha

Riccha is a rising star known for her cinematic Instagram aesthetic and viral "actiongirl" short films, captivating over 1.3 million followers. Her successful partnerships with Nykaa Cosmetics, promoting their Superlight Lipcloud, and Good American, showcasing their jeans line, demonstrate her influence in beauty and fashion. With a strong focus on visual storytelling and a growing community, Riccha is an ideal partner for brands seeking to connect with a Gen Z audience through engaging and aesthetically driven campaigns.