Erin Napier

Erin Napier

@erinapier
Mega (1M+)DIY & Home

About Erin Napier

Jesus, Ben, Helen + Mae, small towns, old houses, old cars & American made @laurelmercantile

#hgtvhometown
1.5M
Followers
#81
DIY & Home Rank
1.1%
Engagement

Erin Napier ranks #81 of 522 diy & home creators on Instagram by follower count.

Why Work with Erin Napier

Erin Napier is the co-star of HGTV's hit show *Home Town* and co-owner of Laurel Mercantile Co., celebrated for her dedication to revitalizing small-town America. She and her husband Ben have inspired a national movement towards preservation and community building, securing partnerships with brands like Old Navy and launching successful spin-off shows. Erin's authentic voice and passion for heritage make her an ideal partner for brands focused on home decor, family lifestyle, and American craftsmanship.

Erin Napier — Quick Facts

How many followers does Erin Napier have on Instagram?

Erin Napier (@erinapier) has 1.5M followers on Instagram as of the latest BeSocial data refresh.

What is Erin Napier's engagement rate?

Erin Napier averages 1.1% engagement on Instagram, measured across recent posts.

How does Erin Napier rank among diy & home creators?

Erin Napier ranks #81 of 522 diy & home creators on Instagram tracked by BeSocial, ranked by follower count.

How do I contact Erin Napier for a brand partnership?

Use the partnership inquiry form on this page — your campaign brief goes to Erin Napier or their management team. It's free and takes under a minute.