Charo Santos- Concio

Charo Santos-Concio is the celebrated former CEO of ABS-CBN, renowned actress, and host of the Philippines' longest-running drama anthology, Maalaala Mo Kaya, solidifying her status as a cultural icon and master storyteller. With her authentic connection to audiences and advocacy for meaningful narratives, Charo is an ideal partner for brands seeking to engage with Filipino families and promote values-driven campaigns, particularly in the lifestyle, wellness, and heritage sectors.