About BARBIE
Own #BarbieTheMovie Now on Digital, Blu-ray and 4K Ultra HD. 🍿
BARBIE ranks #1,370 of 3,294 entertainment creators on Instagram by follower count.
Why Work with BARBIE
Barbie is the iconic force behind the @Barbie Instagram account, celebrating all things Barbiecore and the record-breaking *Barbie* movie. Spearheading viral trends like fan-made movie posters and Letterboxd reviews, she curates a vibrant feed of behind-the-scenes content and Margot Robbie red carpet moments. With an authentic connection to fans, Barbie is the perfect partner for brands seeking to tap into the cultural phenomenon surrounding female empowerment, pop culture, and the enduring legacy of the Barbie brand.
BARBIE — Quick Facts
How many followers does BARBIE have on Instagram?
BARBIE (@barbiethemovie) has 1.2M followers on Instagram as of the latest BeSocial data refresh.
What is BARBIE's engagement rate?
BARBIE averages 2.6% engagement on Instagram, measured across recent posts.
How does BARBIE rank among entertainment creators?
BARBIE ranks #1,370 of 3,294 entertainment creators on Instagram tracked by BeSocial, ranked by follower count.
How do I contact BARBIE for a brand partnership?
Use the partnership inquiry form on this page — your campaign brief goes to BARBIE or their management team. It's free and takes under a minute.
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