Bongekile Simelane

Bongekile Simelane, known professionally as Babes Wodumo, is the multi-award-winning South African musician who pioneered the Gqom music genre. Her hit single "Wololo" featuring Mampintsha became a viral sensation and catapulted her to international fame, leading to collaborations with brands like MTN and endorsement deals across various sectors. With her authentic voice and undeniable influence on South African youth culture, Babes Wodumo is the perfect partner for brands looking to connect with a vibrant and trendsetting audience in the music, lifestyle, and entertainment spaces.