About All Blacks
The official home of the All Blacks on Twitter.
All Blacks ranks #546 of 5,679 sports creators on X (Twitter) by follower count.
Why Work with All Blacks
The All Blacks' official Twitter account delivers unparalleled access to New Zealand's legendary rugby team, capturing the passion and intensity of the sport. From behind-the-scenes training footage to real-time match updates during the Rugby World Cup, their content consistently generates high engagement, as seen in the viral moments surrounding #RWC2019 and #RWC2023. With a loyal global following, the All Blacks are ideal partners for brands seeking to connect with a dedicated audience through sports-related campaigns, travel promotions, and authentic New Zealand cultural experiences.
All Blacks — Quick Facts
How many followers does All Blacks have on X (Twitter)?
All Blacks (@AllBlacks) has 1.0M followers on X (Twitter) as of the latest BeSocial data refresh.
What is All Blacks's engagement rate?
All Blacks averages 4.0% engagement on X (Twitter), measured across recent posts.
How does All Blacks rank among sports creators?
All Blacks ranks #546 of 5,679 sports creators on X (Twitter) tracked by BeSocial, ranked by follower count.
How do I contact All Blacks for a brand partnership?
Use the partnership inquiry form on this page — your campaign brief goes to All Blacks or their management team. It's free and takes under a minute.
Work with All Blacks
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