Sir Ykee Benda

Sir Ykee Benda, the "Boy So Tender," is a Ugandan music superstar and TV personality celebrated for his hit songs like "Farmer" and his candid appearances on NBS TV's "NBSPlus." With nearly 900K Instagram followers, he's a natural fit for brands targeting a youthful, lifestyle-focused audience in East Africa, particularly those in music, fashion, and FMCG like Movit.