Will Smith

Will Smith is a global icon, instantly recognizable for his infectious energy and multifaceted career spanning music, film, and digital content creation. As the Fresh Prince evolved into a box-office titan, he simultaneously cultivated a massive TikTok following, driven by recreations of iconic moments and authentic family content. He's smashed records with viral dance challenges and leveraged his star power to promote initiatives like his Westbrook Inc. media company. Smith's unique blend of humor, vulnerability, and global appeal makes him a highly sought-after collaborator, evident in his partnerships with brands like Google and Norton. He is the perfect partner for established and emerging brands seeking to connect with a multigenerational audience through authentic storytelling and impactful campaigns.