Sungdeuk Son

Sungdeuk Son is the acclaimed Performance Director behind HYBE's biggest acts, renowned for crafting iconic choreography for BTS and TXT. His creative direction shaped viral dance challenges like "Idol" and "Run Away," and he recently mentored rising stars in the "World Scout: The Final Piece" competition. With his influence extending from K-Pop to global stages like Lollapalooza, Sungdeuk Son is the ideal partner for brands seeking authentic engagement with a dedicated fanbase within music, dance, and youth culture.