Phoebe Sykes

Phoebe Sykes is the queen of the Barbiecore aesthetic on TikTok, known for launching viral dance trends inspired by the iconic doll and K-pop sensation Jungkook. Her #barbiedance challenges have been embraced by millions, even catching the attention of the KATSEYE girls, who recreated her moves in a recent video. With her finger on the pulse of Gen Z trends and a vibrant, comedic delivery, Phoebe is perfect for brand partnerships within the beauty, fashion, and entertainment sectors seeking authentic engagement.