Carlos Roberto Massa

Carlos Roberto Massa, known to millions as Ratinho, is a television icon and one of Brazil's most recognizable personalities thanks to his long-running, eponymous program on SBT. His blend of comedy, interviews, and musical performances, including segments like Boteco do Ratinho, have made him a mainstay of Brazilian television for decades and generated countless viral moments online. With his established media empire and authentic connection to a broad audience, Ratinho is the perfect partner for brands seeking impactful reach within the Brazilian market, particularly those in the entertainment, food & beverage, and family-oriented sectors.