The J Family

The J Family are the viral siblings behind TikTok's beloved #curlscurlscurls trend, showcasing inclusive curly hair routines and laugh-out-loud brother vs. sister challenges. With over 6 million followers, their engaging Disneyland adventures and trivia battles regularly achieve millions of views and sky-high engagement rates of 5%, driving trends in family-friendly entertainment. Their authentic family dynamic and focus on hair positivity make them perfect partners for beauty brands targeting Gen Z and millennial parents, as well as travel and entertainment companies seeking to reach a highly engaged family audience.