Israel Novaes

Israel Novaes, "O Cara do Arrocha," is a pioneer of the Arrocha music scene, known for his viral hits and collaborations with artists like Thiago Brava and Lucas Lucco. His nostalgic content celebrating the "Turma de 2012" resonates deeply with fans, evidenced by his millions of streams and consistent engagement with his signature sound. With his established brand and connection to Brazilian culture, Israel Novaes is an ideal partner for music-related campaigns, lifestyle brands, and events targeting a wide demographic.