DUPETHAT

DUPETHAT is the internet's leading authority on makeup dupes and discontinued beauty products, amassing over 1.1 million followers craving their expert comparisons. Their signature content, like "Expired Makeup" deep dives and recreations of iconic looks like the Kylie Lip Kit, consistently drives high engagement and fuels viral beauty trends. DUPETHAT is ideally suited for collaborations with beauty brands seeking to tap into a passionate community with an eye for value and nostalgia, particularly those specializing in affordable alternatives or celebrating vintage aesthetics.