Dona Ruth

Dona Ruth is the matriarch and internet sensation best known for sharing heartwarming family moments and celebrating the legacy of her daughter, the iconic singer Marília Mendonça. Her Instagram feed, a blend of personal anecdotes and tributes to Marília, has cultivated a deeply loyal following, further amplified by viral birthday celebrations for her grandson, Leo Mendonça. With her established fashion brand and authentic connection to family values, Dona Ruth is the perfect partner for brands focused on family products, lifestyle, and sentimental campaigns.