97.9 The Box

97.9 The Box is Houston's premier Hip Hop and R&B radio station, known for driving local trends and breaking records, as evidenced by their heavy engagement around events like Astroworld and the annual June 27th celebration. With a strong pulse on the Houston music scene and a proven ability to amplify cultural moments, 97.9 The Box is an ideal partner for brands seeking authentic connection with a young, diverse, and trendsetting audience in the Gulf Coast region.